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February 2018
Social Media: Who Owns It and What is It Worth? (The Standard Club - 3rd Floor Mezzanine)
February 1 at 11:45 AM

Business Valuation Association
Sponsored Luncheon and Presentation
Thursday, February 1, 2018

Social Media Valuation 
  • BVA Member “Early Bird” (through 1/28/2018) Rate: $55.00
  • Non-member “Early Bird” (through 1/28/2018) Rate: $90.00
  • After 1/28/2018, BVA Member: $80.00
  • After 1/28/2018, Non-member: $95.00

                            Please make your reservations on line at

Please Note: Payment at the door is $100.00 for members/non-members, cash or check only.

LOCATION:       The Standard Club - 3rd Floor Mezzanine -
                                         The Continental Room
                              320 S. Plymouth Ct., Chicago, Illinois
TIME:                 11:45 a.m. - 12:00 p.m. Registration and Networking
                              12:00 p.m. - 1:45 p.m. Luncheon, Presentation
TOPIC:               Social Media: Who Owns It and What is It Worth?

SPEAKER:         Mark L. Zyla, CPA/ABV, CFA, ASA - Managing Director,
                                Acuitas, Inc.

Most of us use social media every day. Facebook, Linked-in, and Twitter, for example, have millions of daily users. Social media is increasingly becoming an important value driver to the overall market capitalization of many businesses. The valuations of social media companies themselves are trading an all-time highs. As an example, SnapChat earlier this year underwent an IPO with a negative EBITDA and market capitalization of many billion dollars! In this presentation, Mark will describe how social media creates value and explains the seemly unrealistic valuations.

Learning Objectives:
  • The causes of all recent acquisitions in the social media sector
  • Learn how a multiple of 1500x revenue may not be a bubble
  • What is the value of a "like"?
  • Learn the value drivers of social media companies
  • Application of traditional valuation methods to social media companies
Discussion Agenda:

1.    Introduction

2.    What is social media?
          a.The social media value proposition

3.    Review of recent transactions involving social media companies.
          a. Understanding the valuation metrics
          b. Recent IPOs
          c. Understand current valuation multiples

4.    How does social media create value?
          a. The return on a “share”
          b. The value of a “like”

5.    Valuation metrics in technology companies

6.    Case studies
          a. Facebook’s acquisition of WhatsApp
          b. Why is Twitter always a bridesmaid

7.    Conclusion: What’s Next?


$90.00 Members
$95.00 Non-Members

Mark L. Zyla, CPA/ABV, CFA, ASA

Mark L. Zyla is a Managing Director of Acuitas, Inc. an Atlanta Georgia based valuation and litigation consultancy firm. Mr. Zyla has provided valuation consulting for various types of entities for the purposes of mergers and acquisitions, financial reporting, tax planning, corporate recapitalizations, as well as valuing various types of intellectual property and other intangible assets for many purposes. Prior to rejoining Acuitas, he was a Principal with a national business valuation and financial advisory firm. Additionally, he was formerly the practice leader for PricewaterhouseCoopers’s Corporate Finance Consulting Group for the Southeastern U.S.

Mr. Zyla received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. He also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University. Mr. Zyla is a Certified Public Accountant, Accredited in Business Valuation (“CPA/ABV”), a designated Certified Financial Forensic ("CFF"), a Chartered Financial Analyst (“CFA”), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation (“ASA”).

Mark Zyla is a frequent presenter and author on valuation issues. He has presented to such corporations as McKesson and Coca-Cola. He has taught valuation courses at the FBI Academy in Quantico, Virginia and to the PCAOB in Washington D.C. Mr. Zyla is on the faculty of the Federal Judicial Center and the National Judicial College teaching business valuation concepts to judges. Mark is author of Fair Value Measurement: Practical Guidance and Implementation (2nd Ed.) published by John Wiley & Sons, Inc. (2013). Mark is also the co-author of the courses, “Fair Value Accounting: A Critical New Skill for All CPAs” published by the AICPA. Mark is also co-author of Fair Value Measurements: Valuation Principles and Auditing Techniques published 2009 by Tax Management, Inc., a division of the Bureau of National Affairs.

Attendance at this program may entitle qualified participants to 1 hour of continuing professional education credit from the ASA, IBA, NACVA, AICPA and ICPAS.  Credit may also be available from CBA, CFA and CFP for certain relevant topics.  Please check with these organizations for verification.

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