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February 2019
The Evolution of the Distributor Method (The Standard Club - 3rd Floor, The Continental Room)
February 7 at 11:45 AM

Business Valuation Association
Sponsored Luncheon and Presentation
Thursday, February 7, 2019

"The Evolution of Distributor Method"
  • BVA Member “Early Bird” (through 02/03/2019) Rate: $55.00
  • Non-member “Early Bird” (through 02/03/2019) Rate: $90.00
  • After 02/03/2019, BVA Member: $80.00
  • After 02/03/2019, Non-member: $95.00


Please scroll down to the green "Register Online" button to make reservations

Please Note: Payment at the door is $100.00 for members/non-members, cash or check only.

LOCATION:       The Standard Club - 3rd Floor
                               The Continental Room
                               320 S. Plymouth Ct., Chicago, Illinois

TOPIC:              The Evolution of the Distributor Method                                         
TIME:                11:45 a.m. - 12:00 p.m. Registration and Networking
                              12:00 p.m. - 1:45 p.m. Luncheon, Presentation

CPE:               1.5


The application of the distributor method in valuing customer relationships has become a mainstream methodology in the valuation professional’s toolkit. However, as we consider how other types of customer-related intangibles are valued the method has now evolved into a foundational analytical tool to assist in determining cash flow, discount rates, and value. Mr. Patel will discuss how the distributor method has matured from a best practice to a prevailing application, and will present case studies that illustrate how the method can be used in non-CPG industries.


$80.00 Members
$95.00 Non-Members

PJ Patel, CFA, ASA

Mr. Patel is co-CEO and senior managing director of Valuation Research Corporation (VRC); he leads VRC’s financial reporting practice and specializes in the valuation of business enterprises and their underlying intangible assets, including brands, trademarks, patents, customer contracts and relationships, software and IPR&D.

Mr. Patel holds the designations of chartered financial analyst (CFA) and accredited senior appraiser (ASA). In addition, he holds a bachelor of science degree from the University of Toronto, and a master of business administration degree from Canisius College.

Mr. Patel is a frequent presenter on valuation issues for financial reporting purposes and has recently presented on valuation issues relating to ASC 805, ASC 350/360 and ASC 820. In addition, he was on the Fair Value panel at the AICPA SEC Conference. Mr. Patel has been quoted numerous times in the press regarding valuation issues. He is the chair and an active member of the Appraisal Issues Task Force (AITF). He is a member of the Appraisal Foundation’s Business Valuation Resource Panel and Working Group preparing an industry Practice Aid for valuing customer related intangible assets. In addition, he is a member of the LES committee preparing best practices on IP valuation and a member of the ASA’s Business Valuation Committee.

Jason Storbeck, CFA

Mr. Jason Storbeck is Managing Director of Valuation Research Corporation (VRC); he leads VRC’s Chicago financial practice.  Mr. Storbeck specializes in the valuation of business enterprises, intangible assets for purchase price allocations, goodwill impairment studies, and stock compensation expense for financial reporting and tax purposes. He issues fairness and solvency opinions for corporate boards of directors and senior management. In addition, he provides valuation services in support of 409A, tax planning, estate planning, and buy-sell agreements. He has served clients in most major industries with strong experience in technology, industrial and consumer manufacturing.

Mr. Storbeck holds the designation of chartered financial analyst (CFA). In addition, he holds a master’s degree in strategy, execution and valuation from DePaul University, Kellstadt Graduate School of Business. He earned a bachelor’s degree in finance and accounting from Indiana University, Kelly School of Business.

Please Note: Payment at the door will be $100.00 for both members and non-members.

Attendance at this program may entitle qualified participants to 1.5 hours of continuing professional education credit from the ASA, IBA, NACVA, AICPA and ICPAS.  Credit may also be available from CBA, CFA and CFP for certain relevant topics.  Please check with these organizations for verification.

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